New Black x Noomi Rapace – Release event


On a hot summer day in 2012, we met Noomi for the first time. We had just got our first office space – a small room in the back of a basement on Södermalm, Stockholm. Noomi came by with her son to pick up some clothes, and we instantly clicked.

As time passed, we became good friends and talks of doing a creative collaboration started. Five years and late nights of drinking, long dinners, endless texting, face time calls and a lot of laughs later, we are about to launch our collaborative collection. Nowadays, when most collaborations are strictly business and all about money, we are happy to present something that is based on real friendship. After all, all that we got is us.

The collection has been designed by Noomi Rapace together with New Black. It’s been inspired by sportswear, leopard spots, incognito travelling and of course by Noomi herself.

Click here to read more about the collaboration at

Last night we celebrated the collaboration in Stockholm.

Thanks to everyone who came out!

Live: Yxng Bane (UK)
DJs: Noshin, Tina Misaghi & Alexander Urombi
Photo: Julia Dansarie
Special thanks to: Audi, Heineken, Jack Daniels, Purity Vodka, Fernet Branca, Fernet Menta, El Dorado Rom, Nobe Aloe Vera