New Black Sounds – Elsa Ekman

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Elsa Ekman

At lot of people these days call themselves influencers – but you’ll never hear Elsa Ekman describe herself as one. Even if she is one of the most influential young women out there, outshining most of the competition in Sweden and Scandinavia.

We shot Elsa for our Spring lookbook back in 2013, and she’s been part of the New Black family ever since. If you don’t remember her from back when, you’ve most probably seen her face – modeling for big brands or gracing magazine covers. When we asked Elsa to give a short intro on herself she replied in her signature, humble way: “I’m a club kid who takes art classes, dreaming of one day having the courage to show the world my art.”

We hope to get to see her creations sooner rather than later, but as for now we’ll have to settle for a glance of what her taste in music sounds like.

“I remember how excited I was when my mom bought me TLC’s CrazySexyCool on casette. I can still remember that feeling! That album is still one of my all time favorites.”

Listen to Elsas’s list and make sure to follow New Black Sounds