New Black x Sthlm Signs


Sthlm Signs is a Stockholm based company founded in 2016 by Henrik Lindquist and Pontus Bergman focusing on sign painting and true craftsmanship.

Up until the late 80’s you’d still see hand painted murals, branded trucks or shop window designs made by professional sign painters. Then came the computerization of the industry and as the new technology offered faster and cheaper solutions the sign painter profession died over night.

Over time the appreciation for tradition and craftsmanship has grown strong again and many are now looking back to the roots in order to move forward. Sign painting is making its way back and Sthlm Signs have made it their mission to be the pioneers of the new Swedish wave.

14 years have passed since New Black founders Andreas and Elias first got to know Henrik through their common interest in lettering and graphic design. Their passion for letters have stayed the same ever since and when Pontus reached out about a possible collaboration there wasn’t much to think about.

Brush strokes made by the hands of Sthlm Signs, scanned and made into vector graphic and then screen printed on New Black’s pre-washed 100% cotton t-shirts made in Portugal. Basic, traditional craftsmanship.

The tee is now avaliable at the New Black Store and at

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