New Black Jeans – Made In Italy


“Making a great pair of jeans is not an easy task. Not only is it a difficult product in terms of competition but it’s also one that customers are very picky with. We wanted to make a premium jean, free from rips, tears and whiskers, no compromising with quality and still be able to offer a really good price. We also know how important it is to find your own thing – that one detail that seperates our jeans from the rest. That is why we are so happy with our back pocket embroidery. We feel it’s subtle yet direct, just like New Black’s design has always been.”
– Elias Mravec Gillberg, Creative Director

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Our jeans are designed to sit at the waist. It’s a 5-pocket jean that is relaxed through hip and thigh and tapered at the ankle. They have a button fly and an Italian flag label at the button hole at the waist. Our signature “N” is embroidered on the back pockets. The 100% denim cotton jeans are handcrafted in Puglia, a southern region forming the heel of Italy’s “boot”.

Our jeans are made to last. We left the stretch, whiskers and scrapings out as we believe a pair of jeans should have a longer life than the stretch fabric allows and that they look best when you’ve worn them in yourself. It’s a classic timeless fit, not too baggy nor too slim but something you’ll be able to wear no matter the trends. We hope you like them as much as we do!