New Black Fam – Elsa Ekman

New Black Fam – Elsa Ekman

At lot of people these days call themselves influencers – but you’ll never hear Elsa Ekman describe herself as one. Even if she is one of the most influential young women out there, outshining most of the competition in Sweden and Scandinavia.

We shot Elsa for the first time for our Spring lookbook back in 2013, and she’s been part of the New Black family ever since. If you don’t remember her from back when, you’ve most probably seen her face – modeling for big brands or gracing magazine covers.

Elsa is wearing our Fencey Polo shirt, Jeans Classic fit in medium wash, Rakai Tracksuits in pink and Collegiate L/S tee in stone.

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