New Black Fam is where we give a little extra love to the people who have helped and supported us over the years.
New Black Fam – Göran Kling
Göran Kling is not your ordinary jeweler and is not afraid of breaking the traditional rules. With his unique style and playful expression, he really stands out from the rest. His one of one silver pieces has brought him worldwide attention by brands like Adidas and ASAP Rocky. Göran and New Black first crossed paths in 2017, resulting in a collaborative jewelry and apparel collection. He’s been part of our family ever since.
Göran is wearing our OG Logo Tee in white, Classic Jeans in light wash, Fencey Tracksuit and Runorak in navy.