Every now and then we release an LQD – Limited Quantity Drop. Always designed at our office in Stockholm, always produced in super limited numbers and always exclusively sold at newblack.se. Make sure to be quick as these tend to go fast.

The graphic for the Tivoli L/S Tee was made a few years ago as part of a spoof print that never got to see the light of day. Inspired by a logo for a great amusement park in Gothenburg we decided the graphic would work better without the bunny rabbit that originally came with the logo. The burgundy flock print gave it a more classic feel. Without us telling this story we’d guess most people wouldn’t be able to spot the origin of this font, not that it really matters… we just thought it would be fun to let you know about the process.