Growing up in Sweden in the 90s, before the internet became a thing, the only way you could keep track of what was happening in the world of rap music and hip hop culture was by watching Yo! MTV Raps and reading magazines such as The Source, Vibe, Hip Hop Connection, Word Up! and XXL.
We’ve made a series of covers inspired by the magazines we grew up with. A tribute to the 90s – but replacing the American rap stars featured on the covers with people with a tight bond to New Black.
Family is the New Black ❤️