New Black is a brand with its roots in street culture. We grew up roaming the streets of Gothenburg – exploring every neighborhood, street, and corner of our hometown. Along our way, we’ve been privileged to cross paths with all kinds of creative people.
At DHL, they spend a considerable amount of time on the streets. They know every neighborhood, street, and corner of Sweden. With our common experiences and different perspectives of urban cities and their cultures, we at New Black are excited to share this unique and limited collection that we’ve made together. We hope you are too.