Archive for the ‘Clothing’ Category

New Black x Göran Kling Pt. 2 <3

New Black and Goran Kling team up once again. With the Swedish election coming up this weekend we wanted to take the opportunity and stand up against racism, sexism and homophobia. The limited t-shirt is exclusively available in our store on Maria Prästgårdsgata 15 in Stockholm and on Tradera (link in bio) and the 1/1 jewlery will only be avaliable at Tradera.

All proceeds are going to Expo and their fight to expose and diminish racism.


New Black x Petter

To celebrate Petter’s 20 years as a recording artist, he teamed up with New Black to design an exclusive t-shirt and hoodie. Limited to 40 pieces per style.

Only avaliable at and at the New Black Store.

New Black x Team Platina – Alla ska äta

We’ve teamed up with Swedish independent record label Team Platina for a very limited t-shirt. The black t-shirt has Alla Ska Äta (Everybody Eats) printed across the chest and a small Team Platina New Black print below the neck.

The tee is now avaliable at the New Black Store and at

New Black x Sthlm Signs

Sthlm Signs is a Stockholm based company founded in 2016 by Henrik Lindquist and Pontus Bergman focusing on sign painting and true craftsmanship.

Up until the late 80’s you’d still see hand painted murals, branded trucks or shop window designs made by professional sign painters. Then came the computerization of the industry and as the new technology offered faster and cheaper solutions the sign painter profession died over night.

Over time the appreciation for tradition and craftsmanship has grown strong again and many are now looking back to the roots in order to move forward. Sign painting is making its way back and Sthlm Signs have made it their mission to be the pioneers of the new Swedish wave.

14 years have passed since New Black founders Andreas and Elias first got to know Henrik through their common interest in lettering and graphic design. Their passion for letters have stayed the same ever since and when Pontus reached out about a possible collaboration there wasn’t much to think about.

Brush strokes made by the hands of Sthlm Signs, scanned and made into vector graphic and then screen printed on New Black’s pre-washed 100% cotton t-shirts made in Portugal. Basic, traditional craftsmanship.

The tee is now avaliable at the New Black Store and at

New Black Summer 2018

New Black Summer 2018 collection

New Black Junior SS18

New Black Junior SS18 collektion now avaliable at, New Black Store and BSTN (Germany)

New Black Spring 2018

New Black Spring 2018

Winter has overstayed its welcome far too long, and it has us longing for Spring like never before. We crave sunshine and warmer weather, and we can’t wait to show you our new spring collection. It’s packed with all the good stuff – tracksuits, hoodies, tees, socks, caps and jackets in a color palette ranging from light, earthy tones to fire red, navy and dark, overdyed camouflage. The aesthetics are unmistakable New Black, but this time, the statement is slightly more subtle.