10 years ago, the idea and philosophy of New Black was created. During the 00’s New Black has been essential in the Swedish street wear scene and we could not have done it without you. We wanted to celebrate the beginning of the new decade with you and all the new exciting things that the 10 years ahead will offer.
Chris and Shewit, both part of the New Black Family hosted the celebration and was making sure and that this night is one to remember! Thank you to everyone who came out!
For the sixth time running, Nästa Nivå will let you take your music making to the next level. In an open application you have the chance to get teamed up with some of Sweden’s leading hip hop artists. Together you’ll produce and release a track during a program with a recording stop in Red Bull Studios, South Africa and a live performance at Lollapalooza Stockholm.
Previous years have been different in how the music created under Red Bull Next Level was released. Occasionally there has been a record company responsible for the release, while other years the artists themselves have pushed their music. This year, all mentors and their teams are independent and publish their music outside of the major record companies and this year’s talents will be releasing their songs via the music distributor Amuse.
Since 2013, Red Bull Nästa Nivå has guided future artists under the mentorship of the country’s hottest artists in hip hop and R&B. Now it’s time again and in 2020 it’s curated by New Black featuring the artists Fricky, Jelassi, Guleed and Dree Low will be coaching one talent each with their own producers. Don’t miss the chance to apply!
New Black Presents: Red Bull Nästa Nivå
Red Bull Nästa Nivå is back and now curated by New Black. To jump start this new and revamped season – we hosted a celebration in the heart of Stockholm – Stureplan.
Huge thanks to everyone who came out!
Thanks to Red Bull and Amuse
Huge thanks to Kopparbergs, Instax and Nobe Aloe Vera.
Host: Håll Käften och Dansa
DJ: Abbe & Iamdjmarv
This was the last Block Party for the summer. A HUGE thanks to everyone who came out!
Music curated by: Mack Beats
Live: L1NA
Huge thanks to Nobe, Sour fisk, Carlsberg, Somersby, Instax och Jose Serveso.
A HUGE thanks to everyone who came out and to all the people involved in making this possible!
DJs: Kenny Allstar (UK), Top Shotta Sound, Assia Trestreck, Gärigheter & TKND
MC: Brian London
Date: August 10th
Thanks to: Porto Libre, NOBE aloe vera, Fireball, ZYN, Red Bull, Bacardi Breezer & Four Loco
A HUGE thanks to everyone who came out and to all the people involved in making this possible!
DJs: Kenny Allstar (UK), Top Shotta Sound, Assia Trestreck, Gärigheter & TKND
MC: Brian London
Date: August 10th
Thanks to: Porto Libre, NOBE aloe vera, Fireball, ZYN, Red Bull, Bacardi Breezer & Four Loco
Thanks to Nobe, Sour fisk, Carlsberg och Jose Serveso.
New Black teamed up with New Balance for a celebration of the re-release of their classic 997.
DJs: Tony Zoulias, Taro & Iosef
Host: Myggan & Elsa Ekman
Venue: East
Date: June 29
Time: 23.00-03.00
Thanks to One Plus, Nobe, Sour fisk, Singha, Jose Serveso and Instax.
This Easter the Super Sundays crew joined force with New Black to bring you the best Easter celebration in a very long time. Maybe ever!
Super Sundays premiered on a Sunday summer night at Café Opera back in 2011. The concept quickly became one of Sweden’s most talked about night clubs. Over the years Super Sundays has changed venues a few times and once or twice thrown an occasional party on a Friday or Saturday as well… but the foundation has always stayed the same; the best DJs, great table service and a vibe second to none!
New Black dropped their first collection the very same year as Super Sundays was born. Fast forward 8 years and New Black is not only known for being Sweden’s number one streetwear brand but also for throwing some of the best parties ever witnessed in Sweden.V
SUPER SUNDAYS DJ SET: TONY ZOULIAS, DJ TARO, DJ CRONA
SUPER SUNDAYS HOST: ELSA EKMAN & MYGGAN
NEW BLACK DJ SET: LINDA JORDAN, EVYN REDAR, ISAAK KABENGE
NEW BLACK HOST: EDDIE NJOROGE
Thanks to: OnePlus & Nobe Aloe Vera
On Thursday, April 11th, we hosted a yoga session with Tina Misaghi and New Balance at HOBO Hotel in Stockholm City. New Balance showed off their new Q-Speed collection and Tina invited her friends to join her for a morning session. See what went down below!
Release of NEW BLACK x ADDE031
Special thanks to: Carlsberg, Fishshot and Instax
Over 1500 people celebrated the new year together with us at Festen!
Big love to everyone who came through and to all of you that made it possible!
Live: Z.E & Jiggz (Team Platina)
DJs: DJ Crona, Evyn Redar, Isaak Kabenge, Eddy Njoroge, YAHEARDME, Diegoxmami, Alex Urombi & Tina Misaghi
La Yoût is our pop-up nightclub in Stockholm city.
DJs: YAHEARDME
La Yoût is our pop-up nightclub in Stockholm city. It’s open every Thursday, Friday and Saturday until 31/12.
DJs: Alex Urombi & Tina Misaghi
La Yoût is our pop-up nightclub in Stockholm city.
DJs: Sugercane
La Yoût is our pop-up nightclub in Stockholm city. It’s open every Thursday, Friday and Saturday until 31/12.
DJs: Mr Bricks, Isaak Kabenge
Photos by: Felicia Masalla
La Yoût is our pop-up nightclub in Stockholm city. It’s open every Thursday, Friday and Saturday until 31/12.
DJs: Bullen, Gärigheter
Photos by: Mike Yamada
La Yoût is our pop-up nightclub in Stockholm city. It’s open every Thursday, Friday and Saturday until 31/12.
DJs: Mahsa Khoshnood, Mash Up International
Photos by: Felicia Masalla
La Yoût is our pop-up nightclub in Stockholm city. It’s open every Thursday, Friday and Saturday until 31/12.
DJs: Noel Montti, Ida Keszler, Maya Nilsen & Shewit
Photos by: Mike Yamada
La Yoût is our pop-up nightclub in Stockholm city. It’s open every Thursday, Friday and Saturday until 31/12.
DJs: Chicken Legend and Diegoxmami
Click here to RSVP for upcoming events
Photos by: Nora Otterhäll
La Yoût is our pop-up nightclub in Stockholm city. It’s open every Thursday, Friday and Saturday until 31/12.
DJs: Mahsa Khoshnood, Love Thang, Isaak Kabenge, Alex Urombi, Tina Misaghi, Maya Nilsen, Shewit, Diegoxmami och Linda Jordan
Live: Fungz
RSVP for upcoming events: La Yoût
Photos by: Mio Sallanto
Sommaren är kort, sa någon som inte visste något om sommaren 2018. Den var lång och fylld av sol, bad och kärlek. Nu går vi mot mörkare tider i fler avseenden än bara solens timmar på himlen. Just därför vill vi ta tillfället i akt att fira kärleken och den ljusa och positiva framtid vi aldrig får ge upp hoppet om!
New Black och Göran Kling släpper ett limiterat samarbete bestående av t-shirts och smycken. Alla intäkter för tishorna, smyckena och det valfria inträdet går oavkortat till Expo. Utöver detta donerar även Tjoget 10% av vinsten från Kärleksfesten och Kärleksbrunchen till Expo.
Expo granskar, dokumenterar, analyserar och upplyser om intoleranta, rasistiska och högerextrema grupper och idéer för att stävja dess inflytande i samhället.
Stort tack till alla som firade kärleken med oss inatt!
Tid: 23.59-03.00
Plats: Tjoget (T-Bana: Hornstull)
Inträde: Valfritt belopp till Expo (swish nr: 123 2710 259)
DJs: Noshin Davarasl, Evyn Redar, Tina Misaghi & Alex Urombi och Philip Hördegård
Live: STOR
Tal: Ardalan Shekarabi (Sveriges Civilminister)
Söndag @ Södra bar & Champagnebaren
DJs: Tony Zoulias, Dj Viet-Naam & Tjocke Jimmy
Live: Finess
Venue: Södra bar & Champagnebaren (Stockholm)
Photo: Mike Yamada
Thanks to: Kawasaki, NOBE aloe vera, ZYN, Fireball, Bacardi Breezer, Heetch & Glacial
Lördag @ Kägelbanan
DJs: WillRock, Mack Beats, Binnie Smalls & Safari Sound
Live: Finess
Venue: Kägelbanan (Stockholm)
Photo: Mike Yamada
Thanks to: Kawasaki, NOBE aloe vera, ZYN, Fireball, Bacardi Breezer, Heetch & Glacial
Fredag @ Kägelbanan
DJs: Sugarcane, Dj Jônes, Dj Crona, Amir Sela
Live: GeeDixon
Venue: Södra Bar (Stockholm)
Photo: Jennifer Rydell
Thanks to: Kawasaki, NOBE aloe vera, ZYN, Fireball, Bacardi Breezer, Heetch & Glacial
Torsdag @ Södra Bar
DJs: Luwam Zeru, Shewit, Yung Elias
Live: Gonza-Ra & Loxell
Venue: Södra Bar (Stockholm)
Photo: Jennifer Rydell
Thanks to: Kawasaki, NOBE aloe vera, ZYN, Bacardi Breezer, Heetch & Glacial
Onsdag @ Södra Bar
DJs: TKND, Alex Urombi & Tina Misaghi, Taro
Live: Simon Superti
Venue: Södra Bar (Stockholm)
Photo: Jennifer Rydell
Thanks to: Kawasaki, NOBE aloe vera, ZYN, Bacardi Breezer, Heetch & Glacial
New Black presenterar: PETTER – EFTERFESTERNA
Sveriges bästa dj:s och hemliga gäster!
År 2018 markerar året för Petters 20-årsjubileum som artist. Detta firas med fem konserter under fem dagar på Kägelbanan i Stockholm. Petter har med hjälp av New Black satt samman fem efterfester för att förlänga er kväll på Södra Teatern. Hemliga liveframträdanden från välkända ansikten och musik från Sveriges bästa dj:s står på schemat. Missa inte!
Onsdag @Södra Bar 22–01
TKND, Alex Urombi & Tina Misaghi, Taro
Live: Hemlig gäst
Torsdag @Södra Bar 22–01
Luwam Zeru, Shewit, Yung Elias
Live: Hemlig gäst
Fredag @Kägelbanan 22–03
Sugarcane, Dj Jônes, Dj Crona, Amir Sela
Live: Hemlig gäst
Lördag @Kägelbanan 22–03
WillRock, Mack Beats, Safari Sound
Live: Hemlig gäst
Petter släppte sitt debutalbum Mitt sjätte sinne 1998, sedan dess har det blivit nio skivor till, böcker, flertalet föreläsningar och otaliga konserter. Året inleddes med nya singeln Toppen av ett berg som är ett samarbete med Madi Banja, och just nu är Petter högaktuell med låten En grej i taget som han gör tillsammans med Mapei.
I början av maj inleder Petter sin turnésommar i Stockholm och i slutet av augusti blir det ett kärt återseende i huvudstaden då han tar över Mosebacketerrassen för att sammanfatta sina 20 år som artist och textförfattare genom att bjuda på fem kvällar i rad den 22–26 augusti. Respektive kväll bjuder på olika resor genom Petters karriär där första kvällen tar avstamp i nuet och den sista gör en tidsvurpa tillbaka till året då allt började.
Onsdag 22 augusti: 2017–2018
Torsdag 23 augusti: 2016
Fredag 24 augusti: 2011–2015
Lördag 25 augusti: 2004–2010
Söndag 26 augusti: 1998–2003
We took over Sneakers Corner store at Korsgatan 15 in Gothenburg and turned it in to a night club to end the festival weekend.
Thanks to everyone who made this possible!
DJs: Top Shotta Sound, Maya & Shewit
Live: AMWIN
Date: August 11
Venue: Sneakers Corner (Korsgatan 15)
Photo: Jacob Zingaropoli
Thanks to: ViaPlay, NOBE aloe vera, ZYN, Sneakers Corner, Jim Beam, Bacardi Breezer & Red Stripe
New Black and NIVY joined force for the festival weekend in Gothenburg and gave you the best day time party of the year!
A HUGE thanks to everyone who came out and to all the partners making this possible!
Live: Jireel, Denz, Seedy + Friends
DJs: NIVY Sound, Diego Mami, Melina Do Rosario
Date: August 10th
Venue: Trädgår’n (Gothenburg)
Photo: Rebecka Bjurmell
Thanks to: ViaPlay, NOBE aloe vera, ZYN, Caliroots, Bacardi Breezer & Red Stripe
We started the Way Out West festival weekend at Caliroots Store with a pre-party for The Garden Party.
A big thanks to everyone who came through!
DJs: Nikita Lee & Yung Elias
Date: August 9th
Venue: Caliroots Store (Södra Larmgatan 11)
Photo: Rebecka Bjurmell
Thanks to: Caliroots, NOBE aloe vera, ZYN, Jim Beam, Bacardi Breezer & Red Stripe
A big thanks to everyone who came out to our season finale of “118” at Paradiso last night.
DJs: Alex Urombi & Tina Misaghi, Shewit and Caffe & Molly
Photo: Julia Dansarie
Thanks to: NOBE aloe vera, Jack Daniel’s Tennessee Whiskey, Carlsberg & Zyn
We will be taking over Paradiso in Stockholm once every month during this spring.
A big thanks to everyone who came out last night.
DJs: Håll Käften Och Dansa, Linda Jordan & Robin Kadir
Photo: Julia Dansarie
Thanks to: NOBE aloe vera, Jack Daniel’s Tennessee Whiskey, Carlsberg & Zyn
We will be taking over Paradiso in Stockholm once every month during this spring.
A big thanks to everyone who came out last night!
DJs: Destiny Natacha Rainey, Mahsa Khoshnood & Fredrik Crona
Photo: Julia Dansarie
Thanks to: NOBE aloe vera, Jack Daniel’s Tennessee Whiskey, Carlsberg & Zyn
Over 1900 people celebrated the new year together with us at Festen, making it even bigger and better than last year’s party.
Big love to everyone who came through and to all of you that made it possible!
Live: Stor, Lucia, Jireel, Denz & Seedy
DJs: DJ Crona, Binnie Smalls, Safari Sound, Meedi, Ebbis Roslund & Mohamed Touzari, Kimbo Nice, Stefan Axel Foley, Caffe, Chicken Legend & Loxgold, TKND (NBDY Club) och Polaris*
New Black, Sony Music & Myggan present ERUTUF, the after party!
A big thanks to everyone who came out!
DJs: DJ Taro, Kimbo Nice, Nataša Marijana, Tina Misaghi & Alex Urombi
New Black Day Session together with Sony Music
Thanks to everyone who came out!
Live: Pato Pooh, Lamix, Showit and Ison & Fille
DJs: DJ Taro, DJ Confuze, Nataša Marijana, Alex Urombi & Tina Misaghi
Thanks: Red Stripe
New Black Day Session Hosted by Alex & Tina
Thanks to everyone who came out!
Live: Michel Dida, Ozzy, Lamix, Sammy Bennett & Johnny Bennett
DJ Set: Heron Preston (US), Philip Hördegård, Noshin, Alex Urombi & Tina Misaghi
On a hot summer day in 2012, we met Noomi for the first time. We had just got our first office space – a small room in the back of a basement on Södermalm, Stockholm. Noomi came by with her son to pick up some clothes, and we instantly clicked.
As time passed, we became good friends and talks of doing a creative collaboration started. Five years and late nights of drinking, long dinners, endless texting, face time calls and a lot of laughs later, we are about to launch our collaborative collection. Nowadays, when most collaborations are strictly business and all about money, we are happy to present something that is based on real friendship. After all, all that we got is us.
The collection has been designed by Noomi Rapace together with New Black. It’s been inspired by sportswear, leopard spots, incognito travelling and of course by Noomi herself.
Click here to read more about the collaboration at Bon.se
Last night we celebrated the collaboration in Stockholm.
Thanks to everyone who came out!
Live: Yxng Bane (UK)
DJs: Noshin, Tina Misaghi & Alexander Urombi
Photo: Julia Dansarie
Special thanks to: Audi, Heineken, Jack Daniels, Purity Vodka, Fernet Branca, Fernet Menta, El Dorado Rom, Nobe Aloe Vera
Phone: Customer Service: Wholesale: Press/Promotion: Store Manager:
