Every now and then we let someone who we find inspiring take over our official Spotify playlist.
This month we let our intern Eliot take over the playlist to show you what he is listening to right now.
This playlist contains music that makes me think anything is possible and gets me in the right mood for when I’m skating. Music is such an important thing in my life and I could not cope without it. Chief Keef is my personal favorite because I like the energy in his music when I skate.
Every now and then we let someone who we find inspiring take over our official Spotify playlist.
Our sales associate Christopher is always taking care of you during Saturday’s opening hours at the New Black Store and we let him take over New Black Sounds to show you what he is listening to right now.
When listening to music, somehow what I’m listening to is usually directly connected to my mind? I so often catch myself listening to music that instantly reflects where I am in life or what I am feeling at that particular moment.
Because of this, my taste in music can be extremely wide – one day I’m listening to deep house or uk garage and the next day I could be all caught up in neo soul or jazz.
The playlist is more a reflection of where I am right now in regards to this whole pandemic and my way of coping with it.
I work six days a week, both with kids who have neuropsychiatric disabilities and here at New Black, so it can be a lot at times. But with this playlist, it just really helps me to calm down, find some structure and make sure I make the best of every situation.
Focus has been on artists with great vocals that touches you in a whole different way and that makes your everyday-life or the struggles you’re going through a little bit easier.
Fun fact is also that some of the artists barely have any streams on their songs, which makes it even more fun to listen to.
Bbygusi is one of the most sought after DJs on the scene right now. Even though we are in the midst of a pandemic – his presence is undeniable. We asked him to share his best in-game playlist with us for the ultimate Call Of Duty Season Six experience. Enjoy!
“The music and the culture around it is undoubtedly where I get my daily inspiration. Everything from how I dress to what I’m listening to is either drawn from modern hip hop or 70s/80s rock stars. When I’m out DJing, I want to bring that out – both sonically and visually. I love to balance my sets between hits and the unknown sleeper – a song most people may not have heard yet, but the dance floor goes off anyway. You can feel it’s a banger! You just haven’t experienced it yet. This playlist’s sleeper would have to be “Caros – Easy”. It’s the best melodic drill coming from Sweden that I have heard since forever.”
If you’ve ever been out to the club in Gothenburg in the last 5 years – you’ve probably seen Assia Trestreck. We first met Drake-lover Assia almost a year ago when she shut down the dance floor with her DJ-set on our OFF:WEST party during Way Out West 2019. Ever since we’ve had the pleasure and working even closer with her during Nästa Nivå witch she brilliantly hosted.
“These are some of my recent favourite songs this year. Starting slow and low yet with distinct 808s and ending it with rhythmic Brazilian baile funk. A perfect playlist for setting the ambiance at the pre-party or any occasion that requires a little energy whether that is doing the dishes or playing an intense game of UNO with your friends. Hope you enjoy it!”
Marti came in as a wildcard during the auditions in Stockholm after a last minute drop-out and impressed the entire jury. After performing a song about toasting to the success of him and his family, the multi-platinum superstar Dree Low picked Marti to be his protege in Red Bull Nästa Nivå (in collaboration with New Black). The 19-year old rapper from Märsta, Stockholm, started making music a few years ago and his goal is to reach all different crowds in Sweden – and he won’t stop until everyone in the country plays his music in their home.
“Sjuk” (prod. by DnoteOnDaBeat) is Martis debut where he shines with a bouncy flow and melodies for days. With a hook that will have everybody singing all summer long – Marti raps about how, now that he’s on the come up, the people that did not support him wants to be his friend. “Ni är hala, ser igenom – vart var ni när jag förlorade”
Daniel Luna is star quality personified. Growing up in Skarpnäck in Stockholm, Daniel found an affinity for skateboarding and basketball at a young age. Music and especially hip hop have always been there too – says Daniel as he remembers his older brother playing 2Pac in their childhood home.
Struggling with loneliness, Daniel found peace when he started to write and record music in his bedroom. Recording with Jelassi and Nisj during the Red Bull Nästa Nivå project was his first-time making music in an actual studio.
The song, “Intro”, is exactly what it sounds like – an introduction to Daniel Luna. Produced by Swedish Grammy-winner Nisj with real-life atmospherical recordings of skating and a heavy baseline – Luna raps about the memories and happenings that is his life. “Vi var misfits, jag och mitt klick”.
Zoee aka. Demogxrgxn blew us away with her amazing voice during her audition. From Kävlinge, she started playing around with music with her friends when she was 18. Listening and finding inspiration in rock and indie, her music brings something different to the table and makes her unique in her genre
”Dog för dig” is a song about a broken relationship where Demogxrgxns heartbreaking lyrics over Yung Mirkos distorted guitar-driven beat is a match made in heaven. The song is executive produced and arranged by Academics and Fricky. ”Skär som glas – helt iskall, för jag lämna din sida”.
Umeå based, by way of Gothenburg, London & Nairobi, rapper Abdiraxiim fell in love with hip hop when he first heard Jay-Z at the age of 7 and at age 8 he had written his first verse. Because of moving around a lot while growing up, he has collected inspiration and influence from all over Sweden to contribute to his unique sound.
First up in the four-part single series from the Red Bull Nästa Nivå 2020 project (in collaboration with New Black) is Abdiraxiim’s “Häller Upp”. This PJ Pipe It Up-produced banger is a celebration – inspired by the rappers hopes to stay level-headed and focused in surroundings where such behaviour might not always be encouraged. “Good kid, mad city – den e rough, jag har greppet på kragen jag drar den upp”.
To end an exciting and creative week with the Red Bull Nästa Nivå, we wanted to do something for all you guys staying at home. We have placed some of the country’s hottest hip hop acts in the studio along with four new talents to perform live for you directly on your screen – because that’s what you deserve.
Demogxrgxn I Abdiraxiim I Daniel Luna I Marti I Jelassi I Guleed I Lucia I L1na I Naod I Dennis Doff I Iosef I Reyn I Haval I Fille Danza I Blizzy I Lelo I Varas I Seedy I Jaqe I SHRN I Vongtale I P.J I Owen I Adaam I Ameer I Thrife I Saliboy
A huge thank you to all the artist who came out, to our one and only host Assia Trestreck and to Dj Mack Beats. And last but not least – THANK YOU to all of you who were there live and gave us all the love.
We now know which four young talents that have made it all the way in the application process and thus make up this year’s participants: Abdirahem Mohammed aka Abdiraxiim (Guleed) from Umeå, Daniel Andres Luna Encizo aka Daniel Luna (Jelassi) from Stockholm, Zoee-Maria Wardlaw aka Demogxrgxn(Fricky) from Kävlinge and Ami Nshimirimana aka Marti (Dree Low) from Stockholm. Congratulations to you all.
Now it’s time to prepare some music and get ready for an amazing trip to Cape Town, South Africa, in just about three weeks’ time. Then it’s time for the talents to release a single each and prepare for Lollapalooza Stockholm in late June.
The four mentors Dree Low, Fricky, Guleed, and Jelassi act as judges and must find a talent that they want to guide through a recording session. This is the final 11 who made it to the final audition. Which four talents will make the cut and grab a ticket to Cape Town, South Africa?
Dree Low has always been a fan-favorite in the early releases with his collective of friends and collaborators. Now nominated this year for two P3 Guld awards in the categories Hip Hop/R&B + Future Artist, he’s one of Sweden’s absolute biggest artist. Dree Low’s 2019 has certainly been productive and very successful, topped by performing as the warmup act for A$AP Rocky‘s show in Stockholm. Two albums have been released so far where the last one, “Flawless”, topped the Swedish album charts. His track “Pippi” is on it’s way to becoming a classic tune with 21 millions streams and counting.
Fricky is not your average rapper. He comes from the northern forests close to the arctic circle, where he’s a part of the Random Bastards crew. The Umeå born rapper has seen his career sky rocket since the release of the single “Hon får mig” in 2017, followed up by “Aqua Aura” in 2018. Fricky and his friends are known for their bromance compatible videos set on scooters in snowy landscapes covered in a characteristic dreamy haze. Fricky is the winner of the 2018 P3 Guld award in the category Artist of the year.
Jelassi is the natural talent the whole Swedish hip-hop scene can’t wait to hear more of. Straight out of Farsta this gifted 21 year old already sounds like a true veteran. She’s been working with Cherrie, Silvana Imam and Einár and that’s even before her debut EP “Port 43” dropped. Jelassi has got a voice of her own and the debut tells the story of her early days in her neighbourhood Farsta.
Guleed is the latest rising star out of the Malmö New Wave crew. He’s been praised left and right for his debut album “50 grader i februari” and rightfully so he’s now nominated for a 2019 P3 Guld award in the category Hip Hop/R&B. The laid back approach combined with the melodic rap mixed with singing has him creating his own unique style.
For the sixth time running, Nästa Nivåwill let you take your music making to the next level. In an open application you have the chance to get teamed up with some of Sweden’s leading hip hop artists. Together you’ll produce and release a track during a program with a recording stop in Red Bull Studios, South Africa and a live performance at Lollapalooza Stockholm.
Previous years have been different in how the music created under Red Bull Next Level was released. Occasionally there has been a record company responsible for the release, while other years the artists themselves have pushed their music. This year, all mentors and their teams are independent and publish their music outside of the major record companies and this year’s talents will be releasing their songs via the music distributor Amuse.
Since 2013, Red Bull Nästa Nivå has guided future artists under the mentorship of the country’s hottest artists in hip hop and R&B. Now it’s time again and in 2020 it’s curated by New Black featuring the artists Fricky, Jelassi, Guleed and Dree Low will be coaching one talent each with their own producers. Don’t miss the chance to apply!