Archive for the ‘Music’ Category

New Black Sounds – Mash Up International

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: ​Mash Up International

The Swedish producer/DJ collective have actively been pushing Dancehall in Sweden for the past 15 years. They’ve had hit songs with several Swedish artists and also made lots of popular unofficial remixes.

Last year they stepped out into the international scene with “Waistline Ting” featuring Shenseea from Jamaica. The song quickly became a dancers tune all around the world and hundreds of dancers made videos using the hashtag #WaistlineTingChallenge.

M.U.I recently released the Pool Night Riddim EP featuring artists like Nyanda (Brick & Lace), Tifa, Bay-C (T.O.K), Don Husky, Nemesis and three South Korean artists, SKULL, jeebanoff & M.TySON.
The riddim got its world premiere on Red Bull Radio (NYC) and music videos with Tifa & Bay-C are in the pipeline.

Mash Up International has more collaborations up their sleeves with several artists from both the UK, Jamaica and US so stay tuned for more musical fire.

Find M.U.I next at Notting Hill Carnival and also at the Swedish event One Love Cruise.
Click here to listen to M-U-I’s list and make sure to follow New Black Sounds

New Black Sounds – Patrik “Sleepy” Elofsson​

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Patrik “Sleepy” Elofsson​

“The style, the clothes and the dance moves, we got it all from thoroughly studying every frame of VHS tapes with recorded episodes of YO! MTV Raps, or flicking through magazines like The Source or Vibe. Some of us could afford, or got the oppurtunity, to go to New York or LA – and them coming back home with a Chicago Bulls snapback hat or a pair of Jordans was pretty much the same as if rolling up to the club in a Bentley nowadays.”

There’s a saying that everything that’s being done has been done by someone else before. When talking about Swedish hip-hop culture that someone would be Patrik “Sleepy” Elofsson. Today, people might know him as Petter’s tour DJ or an A&R at Sony Music, but what a lot of people don’t know is that he is one of the true pioneers of the Swedish hip-hop scene. He and his friends embraced the music, fashion and lifestyle back when there really wasn’t any local influence at all, and the US scene was a lot further away than checking your Instagram feed.

“There was such a mystique around the whole culture back then. We wanted it all, but everything was so hard to come by back then. That lack of access made us even more creative, and so we created our own style and our Swedish hip-hop culture.”

Sleepy, unlike many other men his age, doesn’t like to look back at the “good old days”, thinking that everything used to be better back then. He has spent his whole adult life working with music and finding new young talent is probably a whole lot easier if you’re open to change.

“Hip-hop is a living, breathing thing and it doesn’t get stuck in what it used to be, it keeps on moving and the new younger generation constantly re-writes its rules. It has no mercy on people my age who are not willing to see change, but that is also what I love about it.”

Make sure to follow New Black Sounds and listen to Sleepy’s list!

“I’ve made a list of 30 tracks that sounds like summer. Sun on your skin, breakfast on a balcony, sand underneath your feet, a warm dance floor underneath a light night sky, the walk to the after party or the night/morning swim. The sound of Swedish summer.”

Listen to Sleepy’s list and make sure to follow New Black Sounds

New Black Sounds – Imenella

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Imenella

“I was extremely nervous. It was my first time ever on stage rapping, and I felt like if I would mess it up I would mess up in front of the entire industry. I knew I had the support from Stor and my dance team, and that made me a bit more calm. I love dancing! I’ve been doing it on stage since I was ten. I feel more alive when I’m on stage. All these years of dancing on stage has prepared me for what I want to do now, pursuing a career as an artist”

One of the most prominent dancers of Unruly Gang Sweden, Imenella made herself a name in Stockholm and the rest of Sweden. Dancing in many videos and on stage, Imenella took many people by storm at this year’s Swedish Grammy award show, when she grabbed the mic during a dance performance behind Stor. Her first single Moves is just out and the response has been crazy. We expect to see and hear a lot more from Imenella – a new star is born.

Listen to Imenella’s list and make sure to follow New Black Sounds

New Black Sounds – Stefan Axel Foley

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Stefan Axel Foley

Affectionally known as ”Storken” in Stockholm’s urban music and fashion community, Stefan Axel Foley has been a friend of New Black since long before there was a New Black.

The Södermalm native has managed to do tons of things throughout the years, especially considering the fact that he hardly ever leaves the inner city island.

DJ, club and event organizer, record label founder/owner, artist manager and one of the forces behind the coffee startup Cold Brew, Storken has always focused on doing what he loves and what makes him happy.

“I think music works as a mechanism to get people to interact. When we allow music to tell who we are it’s easier to create deeper bonds between one another.”

Listen to Storken’s list and make sure to follow New Black Sounds

New Black Sounds – Elsa Ekman

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Elsa Ekman

At lot of people these days call themselves influencers – but you’ll never hear Elsa Ekman describe herself as one. Even if she is one of the most influential young women out there, outshining most of the competition in Sweden and Scandinavia.

We shot Elsa for our Spring lookbook back in 2013, and she’s been part of the New Black family ever since. If you don’t remember her from back when, you’ve most probably seen her face – modeling for big brands or gracing magazine covers. When we asked Elsa to give a short intro on herself she replied in her signature, humble way: “I’m a club kid who takes art classes, dreaming of one day having the courage to show the world my art.”

We hope to get to see her creations sooner rather than later, but as for now we’ll have to settle for a glance of what her taste in music sounds like.

“I remember how excited I was when my mom bought me TLC’s CrazySexyCool on casette. I can still remember that feeling! That album is still one of my all time favorites.”

Listen to Elsas’s list and make sure to follow New Black Sounds

New Black Sounds – Simeon

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Simeon

17 year old Simeon fell in love with RnB at an early age. “I remember when I first heard Joe’s song “If I Was Your Man”, his voice and message just gave me that feeling of love. That feeling is what I want people to get from listening to my music”. His first single “Kan Du” drops today and we’re hoping it’s the start of a great career for the young talented artist. The track is produced by Pablo Paz and written by Simeon and Pato Pooh.

We asked Simeon to put together this week’s playlist for New Black Sounds. “This playlist is packed with artists and songs that have inspired me and made me the artist I am today.”

Listen to Simeon’s list and make sure to follow New Black Sounds

New Black Sounds – Janice

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Janice

Swedish artist Janice instantly knew that she wanted to sing and touch people with her voice when her mother first showed her a video of Whitney Houston singing The Greatest Love. “I was in shock! She was so tiny but had the most powerful voice and expression, she touched the whole world. I was in awe! She’s been a great inspiration both musically and vocally. Especially vocally!”

Janice breakthrough came in 2016 with the single Don’t Need To. The song got her a deal with the German record label Four and these last two years she’s been busy dropping new tracks and performing. Her debut album came out earlier this year and with all her hard work we’ve been lucky to have had her put together this week’s New Black Sounds playlist.

“Soul and RnB does something to me, something that no other genres can do. I wanted to make a playlist that represents my world. Songs that’s made an impact on me, on a personal level as well as artistically. Songs that make me feel so much that I just wanna cry, songs that’ll make me dance and some of last year’s best songs according to me.”

Listen to Janice’s list and make sure to follow New Black Sounds

New Black Sounds – Elias Gillberg

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Elias Gillberg

”I want my playlist to make you discover songs you’ve haven’t heard before”.

As a creator, Elias has always been driven by curiosity. Discovering new and old cultural currents and incorporating them in his design is a vital part of the New Black brand DNA – since the very first t-shirt collection way back when. After six years of higher art and design education and five years of working as a designer for one of the world’s biggest retailers, Elias had dreams of creating something of his own. Together with his best friend Andreas Undén he came up with the idea and concept for New Black back in 2010. Early on, almost all of the brand’s designs had a strong influence from the music industry.

“With time we’ve moved on from big text prints with quotes from rap lyrics but the music influence is still very much present in all of our designs. The music and the culture I grew up on is always in the DNA of our brand.”

Listen to Elias’ playlist and make sure to follow New Black Sounds on Spotify!

“This playlist is a mix of many of my different playlists. Both old and new, but I pretty much left out everything I listened to in the 90s and early 00s. I wanted to put together a playlist that people would find inspiring and maybe a little unexpected, so I skipped the given classics from my days as a youth.”

New Black Sounds – Gärigheter

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Gärigheter

Gärigheter is a creative platform focusing on bulding relationships with open minded forward thinking companies to open up doors for the next generation of creative heads. The female collective works hard on including minorities in their fight for a better future.

“Music is a universal language. It’s identity. It brings us hope, joy, sadness and sometimes it’s even used as a way to survive. It creates memories but most of all it brings human beings together and for us, it feels just as important as breathing.”

Follow New Black Sounds on Spotify to keep up with our weekly updated playlists!

New Black Sounds – Sammy & Johnny Bennett

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Sammy & Johnny Bennett

Twin brothers Johnny and Sammy Bennett first caught our attention in 2016 when their low budget video for the track “5DF” went viral on FaceBook. From there on things moved quickly and just a year later they got a Swedish grammy for Best New Act. We’ve been fortunate enough to follow their impressive journey the last two years and we’re excited to see what they have in store for the years to come.

Make sure to listen to the playlist they’ve made for this weeks New Black Sounds to get a feel for what the brothers taste in music sound like.

“Making the playlist together was easy as our taste in music is pretty much the same. Sometimes we’re in completely different moods though… even though we’re twins. That’s when things go really left!”

Follow New Black Sounds on Spotify to keep up with our weekly updated playlists!

New Black Sounds – Columbine Smille

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Columbine Smille

Stylist represented by LundLund Agency, fashion director at Styleby Magazine, co-founder of Space Matters – Based in Stockholm, working world wide, Columbine Smille knows all about hard work. And style! Her sense of style is second to none and her great passion for art and music plays a big roll in her inspirational work process.

“Music is really important in my everyday work, it definitely helps setting the whole mood of a shoot and what kind of feeling you are after in a picture, so I would say it actually affects the end result. I always put together a new playlist for every single shoot.”

Click here to follow our playlist

New Black Sounds – Ni E med oss

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Ni E med oss

Swedish podcast Ni E Med Oss (You’re With Us) has been around for a little more than a year now but the guys behind it has already managed to put out over 50 episodes. The three friends Mahan, Arjan and Victor invite creative minds to talk about whatever might come to mind. They do so in a very relaxed way, complimenting each other well, mixing tough questions with more easy-going topics. Entrepreneurs, directors, producers, actors and recording artists are invited to give the listeners a chance to get to know them and their work a little better.

“Our very first episode was recorded just hours after we called Dogge (Swedish hip hop pioneer) to check if he would do us the honor of being our first guest. Our podcast was born and we’ve just been going on ever since.”

Make sure to tune into “Ni E Med Oss” on iTunes or Acast.

“We made a playlist that represents us as a click – a potpourri of genres of both old and new tracks”

Click here to follow our playlist

New Black Sounds – Annie Friberg

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Annie Friberg

We first got to know Annie Friberg a few years back when she started working for Shelta in Gothenburg, one of the first stores to carry our brand. She’s got a great knowledge of sneakers and clothes and her passion for great style quickly caught our interest.

“I’ve always found the New York style of the early 00s extremely inspiring. Not just the fashion, I can be just as inspired by a song as seeing someone with a great outfit. It’s about the feeling I get when I see or hear something that I like. That era gives me that special feeling. 50 on an RnB type of beat, Cam’ron in a pink fur or Juelz star spangled bannered from head to toe… that’ll give me that feeling.”

Make sure to follow Annie on Instagram for her daily outfit pictures and stories of her travels with Eytys where she works as an account manager, you might just get that special feeling too!

Click here to follow our playlist

New Black Sounds – Isak von Haartman​

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Isak von Haartman​

Mwuana, Ros, Fricky, Dida, Denz, Ozzy, Vinter, Jelassi and Karim – more than a few of Sweden’s most relevant artists right now have one thing in common: They’ve all collaborated with 21-year-old producer Isak von Haartman. So even if you’ve never heard his name, you’ve probably heard his music. Isak von Haartman’s producing skills has earned him a reputation beyond the Scandinavian borders, too, as he’s worked with artists like Pressa and Johnny Drama.

“Every now and then I get a sudden feeling that I just have to create something – that’s when my best beats usually spring to life.
When I’m producing I always start off with the melodies. If I’m not done within 20 minutes it’s because I’m stuck, and then I start over with a new beat.”

Make sure to check out Von Haartman’s favorite songs and to follow our playlist NEW BLACK SOUNDS for weekly updates!

Click here to follow our playlist

New Black Sounds – Chanelle Coleman Törnqvist

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Chanelle Coleman Törnqvist

Vogue called her “your new hair crush” earlier this year and we can only agree, she’s got hair to die for! If you’ve been following New Black for a while then Chanelle Coleman Törnqvist has probably caught your eye once or twice. She was featured in our lookbook for spring 2017 and later on modelled for our Noomi Rapace collection. Since then we’ve been trying to keep up with her as she’s been busy dividing her time between her buyer job at H&M, runway walks, modelling for different campaigns and blogging. Anyone able to balance all of those things as well as being a very, very nice person is an inspiration to us.

”Music can enhance a feeling. It can also help you suppress feelings and shut off everything else. That’s what this playlist is all about. Songs that will get you up and dance, shut out everything around you and have all your thoughts go out the window, as well as songs that’ll get you on another level opening up for thoughts and deeper feelings. But most of all it’s a list of songs that’ll make you dance, cause that’s what I love most!”

Make sure to check out Chanelle’s favorite songs and to follow our playlist NEW BLACK SOUNDS for weekly updates!

Click here to follow our playlist

New Black Sounds – Z.E

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Z.E

Swedish rapper Z.E has only been in the music business for a year, but he’s already achieved more than most artists do their entire careers.

Together with his manager Gringo and fellow artist Biggie Juke he’s set up the independent label Team Platina.

He’s reached a total of over 20 million streams. For a country of 10 million people, that’s a lot! His debut album “Min Penna Blöder”, released at the end of February this year, went straight to the number one spot on Sweden’s official album chart. That’s pretty great for a debutant! What’s even more inspiring is that he did it independently – no major record label and no budget for marketing!

Listen to Z.E’s playlist and make sure to follow NEW BLACK SOUNDS for your weekly vibes. And do not miss Z.E’s debut album ”Min Penna Blöder”!

Click here to follow our playlist

New Black Sounds – Linn Alrutz

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Linn Alrutz

A girl with big dreams growing up in a small city, Linn Alrutz moved to Stockholm as soon as she finished high school. Being a streetwear and sneaker enthusiast, Linn applied for a job at New Black a few months back. She is now a sales advisor at the New Black Store in Södermalm.

Linn has always had a passion for music and everything that comes with it.

”When I was a kid I listened to the music that my dad played in our house. He is into rock music, so it was a lot of classics like Iron Maiden, AC/DC and Metallica. In high school I discovered rap music. Biggie is probably my favourite artist. Warning must be the track that’s been on repat the most times in my headphones.”

Click here to follow our playlist

New Black Sounds – Michel Tournéus

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Michel Tournéus

Michel was born in Botkyrka, Stockholm, Sweden in 1986. He fell in love with athletcis and more specifically the long jump at an early age and has been working relentlessly on becoming the best ever since. In 2005, at 19 years old, he made a name for himself by jumping just 1 cm short of the Swedish junior record. His hard work and dedication have made him one of the world’s best long jumpers – gold in the European Indoor Championships in Prague 2015, bronze in the World Indoor Championships in Sopot 2014 as well as holding the Swedish national record just to name a few of his many achievements.

“I got 10 training sessions per week. When I’m putting in work I like to blast trap and gangster rap to get pumped up. This playlist is more of my riding-my-car-feeling-good type of list. Abit more melo than my work out music but still very much me.”

Click here to follow our playlist

New Black Sounds – Cassandra Klatzkow

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Cassandra Klatzkow

Cassandra Klatzkow is a multifaceted talent. She sings, models, DJs and share her thoughts in varoius popular podcasts. She is also inspiring people through her body activism, body positivism and feminism.

After working at Sveriges Radio (public Swedish radio) and Aftonbladet (one of Sweden’s major news papers) she is now working with pushing culture forward at Kulturhuset.
Singing is something that’s always been a huge part of her life. Being part of Tensta Gospel Choir the last 4 years as well as backing up many of Sweden’s most exciting artists has made singing an even more important patrt of her life.

“I can’t talk about what music means to me without sounding cliché, but music is my everything. I channel all my feelings, ups and downs, through music and by singing. Music touches me more than anything else. This playlist consists of some of my all time favorite songs! I can listen to these songs anytime and never get tired of them”

Click here to follow our playlist

New Black Sounds – Göran Kling

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Göran Kling

For long, Sweden had been waiting for a jeweller not afraid of breaking the traditional rules. Then came Göran Kling, who does just that. With his unique style and playful expression he really stands out from the rest. After working for major corporate jewellery houses and getting his masters degree at Konstfack in Stockholm, Göran knew he did not want to do things the traditional way.

He’s now a sought after jeweller who’s created custom pieces for artists like A$AP Rocky, Silvana Imam and Jireel. Add collaborations with Adidas, New Black and Sneakersnstuff to name a few. Most importantly, Göran Kling is a humble, extremely talented person who inspires us with his art!

“Music is the single most important source of inspiration in my work. Music is what lead me into a creative career to begin with and I listen to music at least six hours a day. I have found so many things through the music, it never stops intriguing me”

Do not miss Göran Kling’s New Black Store Take Over this Saturday. He will be selling his unique one of one pieces, so make sure you take the opportunity to get something from Göran between 12.00 and 18.00 this Saturday.

Click here to follow our playlist

New Black Sounds – Michelle Kadir

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Michelle Kadir

The digitalisation of music has changed the music industry completely the last 10 years. There are people who work tirelessly to contribute to this change, making the consumer’s experience as good as possible. Michelle Kadir is one of these people.

“Music is everything to me, in all aspects of life. It enhances everything, creates meaning and memories”

After getting her masters degree in Computer Science at Kungliga Tekniska Högskolan in Stockholm, Michelle started her career at Universal Music at their digitalisation department. In 2007 she met Daniel Ek, founder of Spotify, as he was pitching the beta version of Spotify for Universal. Michelle fell in love with the product and left Universal to go work for Spotify in 2009. At the time, Spotify had 30 employees. Michelle worked her way up from project manager to director of product development. The work Michelle and her team did the coming years changed the way we consume music today.
After 6 years at Spotify she went on to work at Sony Music where she runs their digital department. Her last development is an application which gives the artist full insight in all the data that their music is producing.

Michelle’s work has always been driven by her passion for music, technology and constant development.

“This playlist is inspired by all the time you spend by yourself driving your car, riding the bus, walking or just lying on the coach zoning out. When you turn off everything else but the music”

Click here to follow our playlist

New Black Sounds – Sebastian Ingrosso

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Sebastian Ingrosso

Born in Stockholm in 1983, Sebastian Ingrosso got in to music at an early age, spending his teenage years learning how to make music in his father’s studio. He released his first remix almost 20 years ago, just 16 years old.

In 2008 he formed the supergroup Swedish House Mafia together with his friends Axwell and Steve Angello. The three of them quickly conquered the world with their music and have played at every big festival and nightclub worth a name.

Ingrosso is one of Sweden’s biggest music exports in modern time. He has shown that with dedication and hard work you can turn your passion in to an industry of its own. In the book on Swedish music history his work already deserves multiple chapters.

Sebastian has made a playlist for us with some of his favorite tracks at the moment, make sure to tune in!

Click here to follow our playlist

New Black Sounds – Rebecca & Fiona

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Rebecca & Fiona

Eye-catching producer, DJ and pop duo Rebecca & Fiona has been a prominent part of the Swedish and international music scene since 2007. Equally known for their work, strong opinions, striking style and friendship they have through their career worked to elevate women’s position in the music industry.

Since their breakthrough Rebecca & Fiona have released two Grammy awarded albums and toured most parts of the globe together – both as headline and with leading artists like Avicii, Robyn, Tiësto, Kaskade and Axwell. Following their success in the USA they have also had a residency in Las Vegas and played at major festivals all over the world.

”We’re really aware of what we do. We stand up for what we think and believe, and we want to inspire young people to do cool stuff and develop their interests. We want to inspire people to not let anything hold them back. Our message is to look into yourself and discover what you want to do. That’s the way we live and make our music.”

This playlist consists of the music that Rebecca & Fiona has been listening to when making their new album, that is scheduled to drop later this year.

Click here to follow our playlist

New Black Sounds – Kristian Riffo

Every week we let someone who we find inspiring take over our official Spotify playlist.

This week: Kristian Riffo

Back in 2015, when Riffo and his friend, producer Jeff Roman, started their own record label, they didn’t have a name for it. They just knew they wanted to build something great. They wanted to reach the top of the charts without compromising on anything. Today, their label Nivy has done just that.
The first artist Riffo and Roman signed was Denz, a rapper from the west side of Stockholm. Followed by Jireel, a then 15-year-old rapper from the south side of Stockholm. Now Jireel is the man of the year, with numerous hit records and multiple awards and nominations under his belt. Both rappers are yet to drop a full-length album, but Nivy has still managed to reach over 60 millions streams on Spotify.

”In 2015, when I presented Nivy and some of the stuff we had to some of the big record labels here in Sweden, not many understood our vision or our sound. But we were so sure that this was going to blow up, so we decided to stick to the plan and make it work on our own. We did everything by ourselves – music production, videos, artworks, merchandise, and so on. I think that’s the best way of doing it, whether or not you ever sign a deal with a bigger record label. Stick to your vision, don’t be afraid to fail, have fun, be loyal and work smart.”

”We have a lot of interesting projects for 2018. Jireel and Denz are both dropping their first albums, we are going on tour, we got a new artist named Seedy that is going to drop some heat, Jeff Roman has some other stuff going on and of course: We are doing Way Out West’s biggest party together with New Black.”

Riffos playlist is inspired by what he’s been listening to this last week.

Click here to follow our playlist

New Black Sounds – Mabel

Every week a person who inspires us will take over our official Spotify playlist.

This week: Mabel

Mabel was born in Málaga, Spain and was raised between Spain, Stockholm and London. She was brought up in a home filled with music as both her parents are musicians – but Mabel didn’t get in to music for real until she enrolled to study production and music theory at college in Stockholm.

She’s now back in London, and at the age of 21 she has made quite a name for herself. In 2015, she released her debut single Know Me Better, and was named “sound of 2016” by BBC.

Last year Mabel released the hit single Finders Keepers featuring Kojo Funds, and she started off 2018 by dropping Fine Line with a guest appearance from Not3s.

We’ve been fortunate enough to get a taste of what this rising star likes to listen to, so don’t miss the chance to connect to New Black Sounds and discover Mabel’s favorite tracks.

Click here to follow our playlist

New Black Sounds – Robin Quaison

Every week a person who inspires us will take over our official Spotify playlist.

This week: Robin Quaison

Robin Quaison is a 24-year old Swedish football pro playing for Mainz FC in the German Bundesliga.

Robin was born and raised in Akalla on the west side of Stockholm. Years of dedication and hard work with early mornings, late nights, hard training and many, many days away from home has gotten him to where he is today. Through all years of ups and down, the music has helped him focus.

“I listen to music all day long, on the way to training, when I’m training, when driving around the city. When you walk into an arena with over 30’000 people, listening to music makes the whole thing even more intense, it’s empowering! Music is something that makes me feel at home.”

Click here to follow our playlist

New Black Sounds – Fatima Jelassi

Every week a person who inspires us will take over our official Spotify playlist.

This week: Fatima Jelassi

If you’ve been out clubbing in Stockholm the last couple of years chances are big that you’ve crossed paths with Fatima. If not in the club then maybe you’ve seen her on stage at some show, in a music video, modeling for your favorite brand or simply in your explore section on Instagram. Fatima is the definition of an exploring youth and she’s got the city as her playground. She’s also an upcoming rapper. She just released her first song with Dida, Ozzy and Black Moose and she’s got plenty more to come.

”For me music is everything, it’s a big part of my everyday life, it’s like a friend and I don’t know who I would be without music and everything that comes with it”

Click here to follow our playlist

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