New Black Store


The first New Black store saw the light of day in October of 2014. Located in Södermalm, Stockholm. Three years later the store moved to a new location just four blocks from the old address. The new New Black store is bigger, brighter and better. 

Other than being a place that provides customers with the latest collections and staple silhouettes, the location also functions as a cultural landmark where many events and legendary parties have taken place.

The New Black Store also offers a selection of carefully curated vintage pieces. We have handpicked clothes and accessories from the 90’s and 00’s, two decades that have inspired New Black and made an impact on the brand’s DNA. You will find an assortment of vintage Carhartt, Dickies, Starter, Russell Athletic, Woolrich, varsity jackets and other American sportswear.


Maria Prästgårdsgata 15
118 52 Stockholm, Sweden

Monday to Friday 11.00–18.00
Saturday 12.00–16.00
Sunday closed

Phone: +46 (0)73 958 33 41